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This was just a stripping option which time has been more kind to, we never ordered any but ages after I wish we had. To give you an idea Chrysler was in financial trouble in this era so bad may be the Corp would go down or even Dodge truck eliminated. Rebates started winter 75. There were all kinds of packages Western Round up, Pittsburgh Grabber, Viking, Warlock, Prospector(even variations of this packages @ different levels), Macho, L'il Red, Retreivers, Palimino, Big Horn ETAL to gain the extra sale. Heck, leather seats were even offered on the SE. Dodge reached out to conversion co to sell their upgrades with stripes, fancy paint, or interior modifications. There were even uplevel trucks sold to the federal gov't